What would happen if Chanel met Chrome Hearts? Created in partnership with IF Studio for Madison Realty Group, Alias was a campaign for a new development in Toronto’s bustling St. Lawrence neighborhood. The campaign went on to win Best Brochure in North America and was Silver Award recipient for best graphic continuity, best brochure, best email marketing/ web banners/ rich media advertising, and best special promotion at the The National Association of Home Builders.

Agency: IF Studios
Production Company: Atlantic Pictures
Role: Line Producer

As part of Red Wing’s #BuildersExchangeProgram, which encourages virtual and real-world builders to learn from one another’s craft, the brand brought together leading virtual developer Naomi Clemens and General Contractor Kemi Ndolo to build Naomi’s design for a Tiny Home in the real world. Viewers could then build their own Tiny Homes on Roblox.

Every home built on Roblox created a $5 donation to build real-life tiny homes for those in need in partnership with Settled, a Minnesota based organization dedicated to creating community and solving homelessness.

Agency: Media.Monks
Role: Agency Producer

VISIONARY is a dark comedy short that asks the question: how far will an artist go for their art? And is it really about art, or is it about ego?

Directed by Christina Santora, the film is about an up-and-coming actor who is pushed to dangerous extremes by a revered Director, in the hopes of producing an award-worthy performance.

Kubrick’s 127 takes. Bertolucci’s butter incident. DiCaprio sleeping in a dead animal carcass. Actors and Directors are known to go to extremes in the name of authenticity and their art. Hannah Waddingham was waterboarded, for 9 hours, for a scene in Game of Thrones (yet the same show left a paper coffee cup in front of Khaleesi in the final season). This women-led satire seeks to highlight the absurdity of it all, asking us to consider what really motivates us as artists, and whether the end justifies the means.

Role: Writer, Producer, Line Producer

To promote Douglas Elliman’s new development 7 Dey, IF Studio created a campaign to remind everyone of the excitement and cool energy of Manhattan, specifically, Downtown. 7 Dey is quintessential NYC. Edgy sophistication mixed with NY casual coolness and a touch of unexpected wit.

Agency: IF Studio
Production Company: Atlantic Pictures
Role: Line Producer

Budweiser had a perception problem. A common opinion voiced in research was “Budweiser is made in a factory with the push of a button.” Anyone who actually knows beer, knows that in the brewing world Budweiser is considered the standard bearer of quality and consistency, made by some of the world’s most skilled brewmasters. AB InBev’s Chief Brewmaster, Pete Kraemer, says “If you don’t tell your story, someone else will and it won’t be flattering”. For too long, Budweiser had let other people tell its story. It was time for that to change.

Telling Budweiser’s story to a new generation of beer drinkers would take more than ads. It would demand content that exists authentically in the media channels they trust and that is worthy of their time commitment. Taking advantage of this “golden age of documentary” (CBS News, 2019), we set about telling the true story of one of America’s greatest icons through a feature-length documentary film.

We pursued an entertainment distribution approach, benefiting from a domino rollout: exclusive announcement in entertainment trades, theatrical premiere and in theater run, availability on TVOD (e.g. iTunes), inflight entertainment (e.g. Delta), DVD and finally, availability on SVOD (e.g. Amazon Prime). With this release strategy the film would be able to work hard over time, earning space otherwise reserved for brands through expensive media buys.

The film was acquired and distributed by Gravitas Ventures. It was announced exclusively in The Wrap, premiered at #9 on iTunes’ Top Documentaries and ran in select theaters across the US. It was a featured film on various international airlines including Delta and is now available to stream for free on Amazon Prime and AppleTV+.

Receiving over 270MM media impressions. Inc. included the film in its 10 Best Business Movies of 2019, writing that the brewmasters’ “competitive instincts and dedication to making the best possible product should strike a chord with any entrepreneur.” The film was reviewed positively by esteemed publications including the Los Angeles Times, which suggested it would “bring some former fans back to the fold.”

It was an official selection of the Academy Award-qualifying St. Louis Film Festival and won Best Feature Documentary at the Boulder Film and Brew Festival.

Agency: ACE Content
Role: Creative Producer for film and all marketing.

The Working Assembly was hired to refresh JUVÉDERM’s asset library with new stills and video.

Agency: The Working Assembly
Role: Agency Producer (Post-Production)

To announce Reading Rainbow’s LeVar Burton as their Chief Reading Officer (CRO), Osmo from BYJU partnered with B-Reel to create a digital spot that would ignite people’s love for reading.

Agency: B-Reel
Role: Agency & Post Producer

Our food system is at a tipping point - transparency and sustainability in the food industry are championed by a few players, but on their own they cannot fix an evergrowing problem. It will take an army of heroes, big and small, to make lasting change.

Panera sought to educate people about what they’re eating and recruit them to help in the company’s mission to change the future of food for the better. But, making food policy issues both entertaining and accessible is no easy task. To ensure real progress, we needed to create a platform that would be culturally relevant and engaging, with multiple touch points to achieve internet saliency.

Enter Food Interrupted, a digitally led, integrated content platform inclusive of editorial distribution, talent channels, Panera’s brand channels, in-cafe offerings, television interstitials, influencers, partnerships and PR to reach a wide audience and drive cultural impact.

The series, distributed on Facebook Watch by Huffington Post and on YouTube by Participant Media’s SoulPancake, brings leaders in the food world together with everyday heroes at the front lines of issues. We used social to recruit new converts to the good food movement, with each episode driving conversation through platform-specific activations that prompted fans to take action and commit to a new food behavior.

25MM+ EPISODE VIEWS
50MM+ FOLLOWER REACH
317MM+ EARNED IMPRESSIONS
162K+ BRAND MENTIONS
56% LIFT IN BRAND FAVORABILITY

Daytime Emmy Award Nomination for Short Format Daytime Programming in the Special Class category

Agency: ACE Content
Role: Agency Producer

To promote the opening of Chef Daniel Boulud’s new fine dining restaurant, Le Pavillon, we created a film that celebrated the quality of its ingredients.

Role: Creative and Line Producer

B-Reel created content to hype principal sponsor, Afterpay, leading up to, during and after NYFW.

Role: Creative and Line Producer

A content series created for M2M, in 50 Words or Less we explored different icons, movements, brands and other cultural moments that have left an indelible mark on fashion. Each self contained video utilized a different visual approach informed by the subject matter to tell that story in 50 words or less.

Agency: ACE Content
Role: Producer

Avec Eric provides an insider’s view of the professional life and lifestyle of one of the greatest chefs in the world today. Each episode is a journey from the restaurant to food source to your own home. As one of the most creative culinary talents in the industry, Eric shows where his inspiration comes from through a direct, hands-on exploration of the world’s most celebrated food personalities, producers, ingredients, locales and cultures.

Our goal was to create a culinary content brand around three Michelin Star Chef, Eric Ripert, that can be used as a vehicle for like minded brands to reach Eric’s audience.

Now available on Netflix.

35 X 30 MIN EPISODES
58+ MILLION VIEWERS
154+ COUNTRIES TELEVISED
272+ MILLION PEOPLE TOTAL REACH
1.3+ MILLION SITE VIEWS
984k+ FOLLOWERS

Agency: ACE Content
Role: Associate Agency Producer

Created in partnership with Sony Music Entertainment for Verizon’s Go90, Car Star was a karaoke themed shortform competition series. Each episode featured a recording artist, a digital star and a group of amateurs singing competing for prize money. The series was hosted by Arielle Vandenberg.

Production Company: ACE Content
Role: Associate Producer

Monday.com approached Atlantic Pictures to create a :30 awareness spot that leant into comedy.

Production Company: Atlantic Pictures
Role: Line Producer

RiverWalk Senior Apartments approached Atlantic Pictures to do a :30 television spot to showcase their facilities. We created a fun little spot for them on a barebones budget.

Production Company: Atlantic Pictures
Role: Creative and Line Producer

To promote the release of White Noise, Noah Baumbach's film that satirized American consumerism Media.Monks created a credit card billboard in Times Square, the beast of the belly of shopaholism. The challenge was to catch people's attention with visual creative while they were frantically searching for the best deals. Anyone who scanned the code on the credit card had the opportunity to win $500.

Role: Line Producer - Content Capture

MassMutual tasked TWA with creating a series of eight interviews for use with their sales team.

Agency & Production Company: The Working Assembly
Role: Line Producer and Creative Producer